Using the correct Facebook post size is essential for maximizing the visual impact and performance of your content. For standard feed posts in 2025, the recommended size for a square image is 1080 x 1080 pixels (1:1 aspect ratio), while a vertical image should be 1080 x 1350 pixels (4:5 aspect ratio). For videos and full-screen vertical content like Stories and Reels, the ideal dimension is 1080 x 1920 pixels (9:16 aspect ratio). Adhering to these official dimensions ensures your images and videos are displayed in the highest quality without awkward cropping or compression, leading to better engagement and a more professional appearance.
| Post Type | Recommended Dimensions (in pixels) | Aspect Ratio |
| Facebook Feed Image | 1080 x 1080 (Square) or 1080 x 1350 (Vertical) | 1:1 or 4:5 |
| Facebook Feed Video | 1080 x 1080 (Square) or 1080 x 1920 (Vertical) | 1:1 or 9:16 |
| Facebook Stories & Reels | 1080 x 1920 | 9:16 |
| Facebook Cover Photo | 851 x 315 (Desktop) / 640 x 360 (Mobile) | Varies |
| Facebook Profile Picture | 170 x 170 (Displays as circular) | 1:1 |
| Facebook Link Image | 1200 x 628 | 1.91:1 |
| Facebook Event Cover | 1920 x 1005 | 1.91:1 |
Why Getting Facebook Post Dimensions Right is Crucial in 2025
In the visually saturated world of social media, first impressions are everything. When a user scrolls through their Facebook feed, your content has a fraction of a second to grab their attention. If your images are pixelated, stretched, or awkwardly cropped, it immediately signals a lack of professionalism and can cause users to scroll right past. This is why understanding and implementing the correct Facebook image dimensions is not just a technical detail—it’s a core component of a successful social media strategy.
The Facebook algorithm also favors content that provides a good user experience. Images and videos formatted correctly for each placement (Feed, Stories, Reels) are more likely to be displayed optimally, leading to higher engagement rates (likes, comments, shares). This increased engagement can, in turn, signal to the algorithm that your content is valuable, potentially increasing its organic reach. By taking the time to optimize your visual assets, you ensure your message is delivered clearly and effectively, maximizing both visual appeal and algorithmic performance.
The Ultimate Cheat Sheet for Facebook Image and Video Sizes
Navigating the various size requirements for different Facebook placements can be confusing. This guide breaks down the specific dimensions for every major post type to ensure your content always looks its best.
Facebook Feed Posts: The Core of Your Content
The Facebook Feed is the most common place users will interact with your brand. Optimizing for this placement is essential.
- Facebook Photo Posts (Square):
- Recommended Size: 1080 x 1080 pixels
- Aspect Ratio: 1:1
- This is one of the most versatile and effective sizes. A square image takes up significant screen real estate on mobile devices and performs consistently well across both Facebook and Instagram, making it perfect for cross-posting.
- Facebook Photo Posts (Vertical):
- Recommended Size: 1080 x 1350 pixels
- Aspect Ratio: 4:5
- Vertical images are a powerful choice because they take up even more vertical space in the mobile feed, pushing other content out of view and commanding more user attention. This is the maximum vertical aspect ratio Facebook allows in the feed. Anything taller will be cropped.
- Facebook Video Posts:
- Recommended Size: 1080 x 1080 (1:1) or 1080 x 1920 (9:16)
- For feed videos, a square (1:1) format is highly effective. However, with the rise of Reels, Facebook is increasingly prioritizing full-screen vertical video. Uploading a 9:16 video ensures it looks great if shown in the feed and can be easily repurposed for Facebook Stories and Reels.
- Facebook Link Posts (Shared Link Images):
- Recommended Size: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- When you share a link to an article or product page, Facebook pulls a preview image (the OG image). To ensure this displays correctly without being cropped, the image set in your website’s metadata should adhere to this landscape format.
Facebook Stories and Reels: Mastering Vertical Content
Stories and Reels are full-screen, immersive experiences that require a vertical format. Using a horizontal image or video here will result in large, unattractive borders.
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- This is the standard smartphone screen dimension. When creating content specifically for Stories or Reels, always shoot and edit in this vertical format. Remember to keep key text and design elements away from the very top and bottom of the screen, as Facebook’s interface elements (like the username or call-to-action buttons) can cover them.
The “Safe Zone” for Stories and Reels
To ensure nothing critical gets cut off, consider a “title safe area” of roughly 1080 x 1420 pixels within your 1080 x 1920 canvas. This provides a buffer at the top and bottom, making sure your message is always visible.
Optimizing Your Brand’s Profile and Page
Beyond individual posts, the core elements of your Facebook Page also need to be perfectly sized to maintain a professional brand image.
Facebook Profile Picture
- Recommended Size: Upload at least 320 x 320 pixels (displays at 170 x 170 on desktop)
- Aspect Ratio: 1:1
- Your profile picture is displayed as a circle across the platform. While you upload a square image, ensure your logo or key visual element is centered so that nothing important is cut off when the circular mask is applied.
Facebook Cover Photo
The cover photo is one of the most challenging elements to get right because it displays differently on desktop and mobile devices.
- Desktop Display Size: 820 x 312 pixels
- Mobile Display Size: 640 x 360 pixels
- Recommended Upload Size: 851 x 315 pixels
The key to a successful cover photo is to create a design at 851 x 315 pixels but keep all your critical text and graphic elements within a central “safe zone.” The sides are often cropped on mobile, while the top and bottom can be slightly trimmed on desktop. By keeping your main message centered, you ensure it’s visible on all devices.
Facebook Event Cover Photo
- Recommended Size: 1920 x 1005 pixels
- Aspect Ratio: 1.91:1
- This size ensures that your event image looks crisp and professional on most screens. This is a slightly wider aspect ratio than a standard feed image, so you may need to create a specific graphic for your event covers.
Best Practices and Technical Specifications
Getting the pixel dimensions right is only part of the story. Here are some additional tips for optimal quality.
- File Format: For images with logos and text, use the PNG format to avoid compression artifacts and maintain sharpness. For standard photographs, a high-quality JPG is perfectly suitable and will have a smaller file size.
- Video Format: The best video format for Facebook is MP4 or MOV.
- Keep Text Minimal: Avoid relying too heavily on text within your images. Facebook’s ad policies can penalize images with excessive text, and it’s generally better to put your main message in the post’s caption.
- Mobile-First Design: Over 98% of Facebook users access the platform via a mobile device. Always design and review your posts with a mobile-first mindset. What looks good on a large desktop monitor might be unreadable on a small phone screen.
By consistently applying these size guidelines and best practices, you can dramatically improve the quality and effectiveness of your Facebook marketing efforts, ensuring your brand always puts its best foot forward.
Frequently Asked Questions (FAQs)
Here are answers to some of the most common questions about Facebook post sizes, sourced from discussions on platforms like Reddit.
- Why do my photos look blurry on Facebook even though I used the right dimensions?
This is a common frustration. Blurriness is often caused by Facebook’s compression algorithm. To minimize this, ensure you are exporting your image in the correct file format (PNG is often best for graphics) and that your file size isn’t excessively large. Also, make sure the color profile is set to sRGB. Finally, uploading a slightly larger dimension, like 2048 pixels on the longest edge while maintaining the aspect ratio, can sometimes trick the compression algorithm into preserving more detail.
- Can I just use the same square (1:1) post for my Feed and my Stories?
While you can post a square image to your Facebook Stories, it’s not recommended. Doing so will result in large, empty spaces at the top and bottom of the screen, often filled with a distracting colored gradient. This makes your content look unprofessional and fails to create the immersive experience Stories are designed for. It’s always best to create a separate, dedicated vertical asset (1080 x 1920) for your Stories and Reels.
- What is the difference between aspect ratio and size?
Size refers to the actual number of pixels in an image (e.g., 1080 x 1080 pixels). Aspect Ratio refers to the shape of the image, or the proportional relationship between its width and height (e.g., 1:1 for a square, 9:16 for a vertical video). You can have a 500 x 500 pixel image and a 1080 x 1080 pixel image—they have different sizes but the same 1:1 aspect ratio. Understanding both is key to proper formatting.
- My cover photo looks perfect on my desktop but is cut off on my phone. How do I fix this?
This is the most common issue with the cover photo. There is no single size that works perfectly for both. The solution is to use a “mobile-first safe zone.” Design your cover photo at 851 x 315 pixels, but place all your essential information (logo, text, main subject) in the central area. The outer edges on the left and right will be cropped on mobile devices, so this area should only contain background imagery.
- Do I really need to worry about all these different sizes? It seems like a lot of work.
Yes, you do. In 2025, user experience is paramount. Taking the extra time to format your visual assets correctly for each specific placement shows a high level of professionalism and attention to detail. It directly impacts how users perceive your brand and how they engage with your content. Using a one-size-fits-all approach will lead to lower engagement, wasted ad spend, and a less effective social media presence.